Stat story

A fast page is mostly arithmetic.

Good interfaces feel like taste. Underneath, a few fixed limits decide most of what works.

Four numbers every interface answers to

  • Frame budget

    16.7 ms

    What a browser gets to draw one frame at 60 hertz.

  • Text contrast

    4.5 : 1

    The ratio body text needs against its background to pass AA.

  • Touch target

    44 px

    The size to reach for wherever a missed tap costs the most.

  • Flow of thought

    1,000 ms

    About how long a wait can last before a person stops feeling in control.